Reaching out to the world

Bajaj Discover joins hand with Dr. Batra’s Positive Health Awards

Bajaj Discover Positive Health Awards (PHA) are India’s first health honours instituted by Dr. Batra’s to commend people who, through positivity and strength, have fought and recovered from severe and debilitating diseases and disabilities to lead normal lives

Bajaj Discover – world’s fastest growing automobile brand announced its association with the fifth edition of Dr. Batra’s Positive Health Awards (PHA). Bajaj Discover Positive Health Awards (PHA) are India’s first health honours instituted by Dr. Batra’s to commend people who, through positivity and strength, have fought and recovered from severe and debilitating diseases and disabilities to lead normal lives. The Awards also honour doctors who have spent a lifetime serving the society. The fifth edition of PHA, will be held in Mumbai, New Delhi and Bengaluru in the months of November and December.

Bajaj Auto Ltd. fought its toughest battle, and revived it-self on the staunch principles of homeopathy. Rather than imposing solutions from outside, world’s most profitable automobile manufacturer BAL, searched for individualistic solutions to removed the root cause of its problems. The company’s fortune took a U-turn in 2002, with the launch of futuristic Pulsar motorcycles and more recently with new Discover.

The award ceremonies in Bengalaru, Delhi and Mumbai will see the presence of Bollywood heavyweights Shahrukh Khan, Aishwarya and Abhishek Bachchan and Vidya Balan as Chief guests to lend their support to the cause. The awatd ceremonies are scheduled as follows :

- Bengalaru :16th November, 2010 at Chowdia Hall, Chief Guest : Vidya Balan
- Mumbai: 30th November, 2010 at Tata Theatre, NCPA. Chief Guest : Aishwarya and Abhishek Bachchan
- New Delhi : 16th December, 2010 at Siri Fort, Chief guest : Shahrukh khan

Rajiv Bajaj, MD Bajaj Auto gives a lot of credit to homeopathy for company’s success, according to him, “ It may be a co-incidence, but the reality is that Bajaj has never been better, it is today the most profitable automaker in the world, a position once held by Porsche. Last year was record year for us, in terms of sales, revenues and profits and this year is going to make last year look like a very ordinary year. We have not gone down the MBA route in terms of how we approached our business, we gone down the homeopathic route and so far it works for us.”

Restating his support, Rajiv Bajaj, Managing Director, Bajaj Auto Ltd. said: “Homeopathy is based on the concept of individualization where the doctor looks at the person and not just the problem that he might be having. I found the concept of individualization very applicable to business. Contrary to looking at things as piecemeal, like the blind men and the elephant I found that if one looks at things more holistically as homeopathy does, if one looks at one’s business more holistically, one is likely to achieve far deeper solutions and solutions that are sustainable over time.”

Rajiv Bajaj’s association with Dr. Batra’s has been one of over seven and a half years. The positive health awards take homeopathy far from an elitist context and put them to the rescue for the masses.

In Rajiv’s words, “I feel it is a great honor a great privilege and a great cause for us to support and to associate with these awards for years to come. These awards are really the celebration of the human spirit and I am sure that Dr. Batra will lead us all forward to make this truly the benchmark event.”

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